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Skyrocketing ticket prices for Handball EURO next year cause uproar among Danish fans

Danish handball fans feel ticket prices have reached an unfair level for the EURO 2026
Danish handball fans feel ticket prices have reached an unfair level for the EURO 2026ČTK / imago sportfotodienst / Gonzales Photo/Jan-Erik Eriksen
You'll need very deep pockets if you want to get tickets for the Handball European Championships next year in January and this has caused an uproar among Danish fans eager to secure a ticket.

The tournament is to be staged in Denmark, Sweden and Norway and ticket sales for matches in the group phase, intermediate round and finals in Denmark were launched on Friday and Monday in six different categories at the following prices:

First Class: 7.495 kroner (approx. 1000 EUROs)

PL 1: 1.195 kroner (approx. 160 EUROs)

PL 2: 750 kroner (approx. 100 EUROs)

PL 3: 550 kroner (approx. 73 EUROs)

PL4: 450 kroner (approx. 60 EUROs)

PL 5: 195 kroner (approx. 26 EUROs).

Anette Hansen, who manages 'HHF - Håndboldherrernes fans' on Facebook, which has over 6,000 members says in a comments to dr.dk that ticket prices have reached a level where the federation are "milking" consumer pockets on the back of the success which the reigning Danish World - and Olympic champions have experienced over the last decade.

"It's not fraud in the legal sense, but it's probably not fair business either, if you ask me."

"Those ticket prices doesn't really correspond to TV-shows where Emil Nielsen, Mathias Gidsel and Simon Pytlick all talk about going to handball matches when they were very young,  getting their autographs and watching their heroes."

"A normal family budget wouldn't be able to afford prices at this level", says Anette Hansen and she is backed up many users in the Facebook group.

If you compare tickets from when Denmark also took park in staging the tournament in 2014, prices have almost tribled. In addition you also have to be a member of the so-called "national team club" to gain access for preliminary ticket sales. 

But despite soaring ticket prices, tickets for the tournament part to be staged in Denmark is almost sold out. 

Chairman of the Danish Handball Federation, Jan Kampmann feels that the level of ticket prices is fair:

"We look at what we think is a fair level for a tournament of this kind. In relation to European championships, we listen to the criticism we also received during the World Championships.  If I was to look at it purely in terms of profitability, ticket prices might even have been higher if we had known that the sale of tickets for the World Championships would be so successful", says Jan Kampmann.

The tournament will be staged from Tuesday 13 January to Sunday 1 February next year. 

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