Dutch clubs spent 66 million on agent fees in 24/25, Ajax lead with third of total

Ajax have spent by far the most on agent fees among Dutch clubs
Ajax have spent by far the most on agent fees among Dutch clubsČTK / imago sportfotodienst / IMAGO

Ajax spent nearly a third of the total amount of fees paid to agents by Dutch clubs in the 2024/25 season, according to a document released by the Dutch FA (KNVB).

Ajax spent a total of €21,411,506 on agent fees during the 2024/25 season, nearly a third of the €66,966,491 (taxes excluded) spent by clubs in the Dutch Eredivisie and Eerste Divisie. 

Ajax completed 23 transfers during the 2024/25 season, including 9 sales totalling €69,24 million. 

PSV (€13,854,606) and Feyenoord (€13,745,000) follow Ajax, with AZ (€5,396,684) and Heerenveen (€2,060,000) the only other clubs in the Netherlands to spend at least €1.4 million on agent fees.

In the second tier, Willem II and Almere City, both of which were playing in the Eredivisie in 24/25, lead the league in agent fees. Excelsior led the league with €469,414, nearly doubling second-placed Cambuur Leeuwarden (€245,549).

Telstar won promotion to the Eredivisie via the play-offs after spending the third-least on agent fees in the Eerste Divisie, totalling €47,510.

Following FIFA's introduction of the FIFA Football Agent Regulations (FFAR), the KNVB has maintained a register of football agents registered with the FA since October 1st, 2023. Clubs are required to disclose the fees paid to agents, after which the KNVB publish these numbers.

The KNVB document showing what all 37 Dutch professional clubs paid in agent fees during the 2024/25 season
The KNVB document showing what all 37 Dutch professional clubs paid in agent fees during the 2024/25 seasonKNVB

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